What is Adalyser?
Adalyser is the leading cross channel media analysis tool available in the market. Our secure, web-based media platform measures and visualises the effectiveness of TV, press, radio, outdoor and web spend. It gives you access to the facts and figures you need to manage your media spend in the most effective way. To date Adalyser has analysed and optimised in excess of $4.5bn worth of spend for over 500 clients in 11 countries across 3 continents.
What kind of question does Adalyser answer?
What is the direct and indirect effect of TV advertising on web traffic?
What audiences should I purchase and what is the relationship between spot size and web response?
At what level of TV spend does my cost per response exceed my target?
Quickly identify your most efficient day, day part or channel and demonstrate how TV drives web sales. Identify and isolate baseline traffic in order to calculate the TV driven uplift. Compare your channels, programmes and audiences with your competitors.Learn more
How do position, size and colour of insertions affect response rates? Compare identical creatives across publications. Visualise responses geographically and understand how print works with TV. Read on to find out Why Adalyser works and How Adalyser works.Learn more
Synchronise your web presence with predicted TV activity and automatically pause or activate your web spend based on spot creative or size. Automatically collect and store your web data in a single cross channel repository. Read on to find out Why Adalyser works and How Adalyser works.Learn more
Use broadcast and circulation data to drill down and measure results demographically. Read on to find out Why Adalyser works and How Adalyser works.Learn more
This secure, web-based media tool measures and visualises the effectiveness of TV, press, radio, outdoor and web advertising. It gives you access to the facts and figures you need to manage your media spend in the most effective way.
Adalyser is currently used by media agencies and marketers in the UK, Europe, USA and Australasia.
Arrange a free demonstration and see what Adalyser can do for you.
Call +44 (0) 333 666 7366
Over $4.5 billion worth of spend optimised for over 500 clients in 11 territories across 3 continents.