Whether your goal is to drive visits to an eCommerce website, download a mobile app or generate brand awareness, our TV planning engine can help you deliver results.
The legacy systems, datasets and terminology can seem daunting to TV advertising newcomers. Adalyser cuts through the clutter via a simple to use online interface that is designed to make TV easy.
Enter your media spend and who you want to target and Adalyser Plan will produce a campaign projection including reach and frequency. No need to collect, format and merge disparate data sources. Let Adalyser Plan do the heavy lifting.
The complexity of TV planning is driven by the number of choice available - 100's of channels, 1000's of programmes, not to mention creatives, days parts and day of week. Adalyser's planning decision engine uses BARB audience data and intelligence derived from Adalyser Analytics to generate an optimal airtime schedule.
Once complete, the plan is visualised so you can access the key metrics required for sing off - spend per channel, reach and frequency and estimated cost per website visit.
An easy to use wizard based guide takes you through the planning process. Let the configurable Adalyser Plan decision engine automate the planning process.
Visit our blog to keep up to date with Adalyser developments.
In this blog post, we show how machine learning can be used to attribute leads.
A look into how the coronavirus crisis has impacted audiences' viewing and purchase habits.
Our versus series is back, and we're comparing advertiser's efficiency using our new efficiency index.
Arrange a free demonstration and see what Adalyser can do for you.
"Production of reports was a slow, manual process that spanned almost two weeks. Today that process takes about an hour." - UM New York
A global brand with a success story that spans the world. Our TV platform has been helping some of the biggest names in media to research, plan and implement their TV campaigns. We have all the resources you need to get on TV.
TV Advertising made simple. Whatever your TV requirements the Adalyser TV advertising platform has it covered.
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Leverage the power of automation. Transform your campaign management with automated delivery tracking.
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The future of TV. A case study in the application of programmatic TV.
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