Run TV campaigns effortlessly
with automated data collection
Getting started with effective TV planning could not be easier. Our BARB and CARIA integration enables one-click campaign loading and guarantees you always see the latest view of your spot data. Our pricing solutions automatically price your campaigns overnight and our cross device tracking solutions automatically collect web and app response data.
Hundreds of companies we're helping think outside the box
Research
Brand Analysis, Audience Locator and Conversion Rate Analysis - together they give you all the tools you need to research your next TV campaign.
Don't second guess the effectiveness of your campaign. Compare reach and frequency for hypothetical campaigns with Scenario Planner.
| Learn from others | Reach and frequency | Locate your audience |
|---|---|---|
| Understand your market and competitors. Access campaign data for any UK advertiser from the last 5 years. | View the reach and frequency obtained by any UK brand. | Understand which channels and programmes your targeted audiences are watching. |
Plan
Enter your media spend and who you want to target and Adalyser Plan will do the rest. No need to collect, format and merge disparate data sources. Let Adalyser Plan do the heavy lifting.
Adalyser's planning decision engine uses BARB audience data and intelligence derived from Adalyser Analytics to generate an optimal airtime schedule.
| Planning made simple | Planning decision engines | Plan Dashboards |
|---|---|---|
| Wizard based planning tool lets you enter your budget, goals and channel mix. | Decision engines determine how your business objectives are delivered. | Visualise and share your plans with clients. |
Measure
Measure the effectiveness of your TV campaigns with our industry leading spot and response data technolgies and attribution models.
Linear and digital as one. Adalyser tracking is able to automatically collect digital impressions and load digital and linear airtime into a single hybrid campaign.
| Automated schedule collection | Lightweight tracking code | Clear and simple visual reports |
|---|---|---|
| CARIA and BARB spots loaded and priced automatically. | Cross device web and app response capture. | Online reporting, visualisations and bespoke dashboards. |
Plan, test and optimise your campaigns on the go
Optimise
Programmatic TV enables the advertising message, product or proposition to be dynamically updated based on the insight delivered by Adalyser Analytics.
Adalyser’s programmatic solution is available to optimise creative delivery across all Sky channels
| Proven results | Simple to setup | Offers flexibility |
|---|---|---|
| Advertisers that optimise multiple creative messages with Adalyser improve their campaign performance by up to 18% | Create multiple creative propositions, set the campaign goals and then let Adalyser handle the rest. | Promote multiple products, offers or calls to action dynamically. |
Manage
Automated, proactive campaign management immediately informs campaign planners of over or under delivery.
Making use of Spot Sync, Campaign Management automates everything from the load of spot data, to the running of the management tasks and generation of reports.
| Airtime auditing | Automated reports | Configurable tasks |
|---|---|---|
| Continuous auditing of airtime delivery. | Daily reports delivered to your inbox. | Configurable tasks to monitor all aspects of airtime delivery. |
Resources
A global brand with a success story that spans the world. Our TV platform has been helping some of the biggest names in media to research, plan and implement their TV campaigns. We have all the resources you need to get on TV.
Brochure
TV Advertising made simple. Whatever your TV requirements the Adalyser TV advertising platform has it covered.
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Campaign Management
Leverage the power of automation. Transform your campaign management with automated delivery tracking.
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Programmatic TV
The future of TV. A case study in the application of programmatic TV.
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