Right time, right place
Adalyser’s programmatic solution is a simple twist on an existing process.
It simply applies a more flexible mindset to a broadcaster ‘spot laydown’. Instead of buying a rigid set of slots filled with pre-determined creatives, consider the airtime purchased as empty vessels, to be dynamically filled with the right advert closer to the point of transmission.
Hundreds of companies we're helping think outside the box
Solutions whilst you sleep
Within a single TV campaign an advertiser may promote multiple products, offers or calls to action. But with so many combinations of channels, day parts and days of the week - which creative message should be used where?