Feature Release V22.214.171.124 EU (Portal)
Feature release including programmatic TV enhancements, Adalyser Alarms, Adalyser Auditing, Broadcast VOD support and cross device tracking.
Adalyser Auditing offers clients the ability to setup bespoke audits which are executed automatically and periodically. An Adalyser Audit can
consist of one of more auditing tasks including:
- Audience Delivery
- Top Channel / Programme Access
- Position in Break / Centre Break Access
On execution each task is applied to your campaign and given a weighted score which contributes to an overall audit score. Audit reports which can be viewed from within Adalyser or setup to be emailed out directly. Audit reports include details of the tasks invoked, their score and visual representations explaining the score and tips to increase the score.
Adalyser Auditing integrates with Adalyser Alarms allowing clients to be informed immediately should a campaigns audit score fall below a specified threshold.
Adalyser Alarms enables clients to setup campaign triggers. On a daily basis Adalyser with interrogate your campaigns
and raise an alarm should any of your triggers fire.
Supporting triggers types include:
Performance Based Triggers.
- Daily Response Count Thresholds.
- Cost Per Response Thresholds.
Broadcast Rule / Brand Safety Triggers.
- Channel Restriction.
- Programme / Creative Restriction.
- Position in Break Restriction.
- Audit Score Threshold
- Performance Based Triggers.
Feature Release V126.96.36.199 EU / APAC (Portal)
Feature release including new clone dashboard functionality.
- Clone dashboard functionality. Users can now clone all dashboards associated with another campaign or clone specific dashboards which will be appended to the current campaigns dashboards.
- US / Australia region TV spot reporting. Territories with multiple timezones can structure TV campaigns to broadcast multiple instances of the same spot. This enables an advert to be shown at the same local time across multiple timezones. During attribution these spots are split into ‘broadcast instances’. This ensure response from multiple timezones is attributed to the correct spot. The change reconstitutes broadcast instances into an original ‘booked spot’ for reporting.
- Sector mix insight jobs
- Campaign 'Overview' - Interactive dashboard.
- Manage Labels. Users can now edit labels within Adalyser.
- Indirect attribution models now support event sources allowing for more flexible campaign structure.
- New day part builder allowing for custom day parts to be constructed.
- Extensions to BARB spot generation functionality to better support all audiences.
- Extensions to PTV module to allow copy mix to be specified for specific stations.
Feature & Bug fix release: V188.8.131.52 EU / APAC (Push) / V2.9.27 EU / APAC (Portal)
Feature and bug fix release consisting of new Adalyser metric suite, enhanced tracking consolidation services and enhanced tracking tags.
- Rollout of Adalyser Index. All out of the box (OOTB) analysis options now produce the Adalyser Index (AI) metric providing users with an independent hybrid metric allowing for easier performance comparisons.
- All V4 machine learning attribution models now take into account larger training data sets in order to increase the accuracy of the models.
- Enhanced anomaly detection during baseline identification provides more accurate baselines and attributed results.
- New application label framework allowing users to rename any label or metric within the application so results are better aligned to business concepts.
- Enhancements to all attribution models to more accurately calculate the indirect effects of TV spend.
Feature Release V184.108.40.206 EU / APAC (Push) / V2.9.16 EU / APAC (Portal)
Feature release including new insight push functionality .
- Adalyser Push allows for any analysis report to be generated automatically and the results emailed to Adalyser user.
- Enhanced chart builder allows 3,4, and 5 y-axis line, bar or area charts to be constructed.
Feature Release V2.9.0 EU / APAC (Portal)
Feature release including new audience analysis.
- Audience analysis supports all BARB audiences and allows clients to understand when and where their targeted audiences have been delivered and allows clients to identify those sales houses, day parts and channels which can deliver specific audiences.
- Addition of new indirect response attribution models.
Feature Release V2.8.91 EU / APAC (Portal)
Defect and feature release including amendments to attribution, statistical and optimisation frameworks.
- Optimisation Hub extensions to allow clients to enter predicted spend by day of week
- Rollout of additional dashboard widgets supporting audience analysis.
- Defect fix allowing for better sorting when cloning dashboards.
Feature Release V2.8.90 EU / APAC (Portal)
Feature release including amendments to attribution and baseline frameworks and portal UI.
- New look multiple campaign client view.
- Better integration of targets into chart builder.
- Support for Thai timezone and associated locale and day parts.
- Enhanced in page data filters allowing clients to cut through the data and identify optimisation easily.
- Extensions to attribution and baseline frameworks to better support multiple timezone campaigns.
- Additional features added to Adalyser Spot Analysis API
Feature Release V2.8.89 EU / APAC (Portal / Optimisation)
Feature release including amendments to the charting engine, optimisation hub and capture systems.
- New and improved charting engine allows clients to build, customise and share their own charts. With Adalyser Chart Builder you can construct single, multiple series line, bar, scatter and area charts with support for insight annotations. Build exactly the visualisation you want and don't rely on pre-built charts which don't quite fit your requirements.
- Enhancements for 'Brand vs DRTV' options allowing for the easier comparison between the different types of traffic.
- Additional statistical models providing enhanced predictive features for sales house optimisations.
Feature Release V2.8.85 EU / APAC (Portal / Spot / Optimisation)
Feature release including amendments to the TV portal / spot generation and optimisation hub.
- [TV] Enhancements to all periodic visualisation to combine attributed and unattributed response metrics enabling clients to see a more holistic view of response.
- [Optimisation] Additional metrics and visualisations to support clients whose primary goal is 'Efficiency'.
- [TV] Rollout of day part builder. Allows clients to construct bespoke dayparts which are immediately available across all reports and visualisations.
- [TV] Improved integration of all statistical models with creative analysis resulting in better fit predictive models and increased predictive confidence metrics.
Feature Release V2.8.81 EU / APAC (Portal)
Feature release including amendments to the TV subsystem only.
- [TV] Enhancements to the V4 attribution model to reduce the time required to obtain a clean response signal to 60 seconds.
- [TV] Enhancements to the V4 attribution model to enable clean signal identification from different response sources.
- [TV] Optimisation hub now supports all statisical / predictive models.
Feature Release V2.8.80 EU / APAC (Portal)
Feature release including amendments to the all channel sub-systems.
- [TV, Print, Web, Outdoor] Enhanced business context labelling. Individual Adalyser campaigns can now be configured with reference to your business context ensuring all charts, reports and metrics are easily understood and aligned to your business.
- [TV] Channel response analysis which allows users to compare channel response curves supports per second V4 models and includes curve smoothing.
- [TV] All efficiency related charts now plot results by grouping over time aligned to specified targets.
Generic Update Release V2.8.79 EU / APAC (Portal)
Generic portal release including amendments to the TV sub-system only. Amendments applied to most aspects of TV including new channel level response analysis option.
- [TV] Channel response analysis option allows users to view and compare the response curves for different channels.
- [TV] Data tables can now be included in Powerpoint reports.
- [TV] Users can now configure campaigns with the 'Efficiency' goal which in turn unlocks insight aligned to efficiency.
- [TV] Removal of restrictions governing access to category time window model.
Generic Update Release V2.8.71 EU / APAC (Portal)
Generic portal release including amendments to Press, TV and Web sub-systems. Amendments applied to UI, reporting, visualisation, optimisation and analysis common modules.
- [TV, Print, Web] Enhanced zooming options for all scatter charts.
- [TV] Increased chart download quality for PNG and PDF.
- [TV, Web] Enhanced return on investment metrics for all analysis options.
- [TV] Additional polynomial statistical model to optimisation hub.