PG Tips vs. Yorkshire Tea

A cup of tea has become an iconic part of British culture. According to The Grocer, 45% of adults drink 2-5 cups of tea a day and a sizeable 13% drink up to 6 cups daily. It states that consumption is highest amongst 35-44 year-olds, making Adults 35-54 the perfect TV audience for comparison. With over 1000 different varieties of tea, brands must deliver advertising excellence in order to stand out. PG Tips and Yorkshire Tea adopt different creative strategies; one focuses on the environmental benefits while the other invests their budget in famous names.

In this week’s versus, we compare PG Tips and Yorkshire Tea, which brand puts the ‘tea’ in TV audiences?