Comparing lockdown love with our efficiency index

Online dating has grown significantly and now has over 270 million users globally. One of the key features of the latest wave of digital dating is the vast choice given to its users. Nowadays, there is an app or website to suit every age, taste or relationship aim. Dating online provides a channel for users to meet new people, which is especially important as the national lockdown makes it more difficult to do this in the traditional setting. With that in mind, those age groups who may have once disliked the idea of dating online, now provide a new audience for dating brands.

In this week’s versus series we compare dating gurus, eHarmony vs. Match.