The effects of COVID-19 on TV advertisers - Jan 2021

The COVID-19 pandemic is continuing to have an impact on our lives. From the places we go, to the way we spend our time; the virus has changed our routines. With many people still working from home, daytime TV has become a prime time for TV consumption. How will advertisers react to this ‘new normal’?

In January 2021, brands advertising on TV were down 12.6% when compared with January 2020. January 2021 also saw the first monthly decline in advertisers since April 2020.