Is TV Advertising Effective?

As product marketers and even business owners, getting the message out about your products and services is key to boosting conversions. While there are many forms of physical and digital advertising methods available in the modern age, TV advertising remains a highly established and well respected form of marketing.

Quite simply, TV broadcasts programs and advertising campaigns straight into our homes. For some, they’ll tune into breakfast TV, soaps or must-see episodes of the newest TV drama. Plus for those big moments such as the World Cup, millions of us congregate around the TV at friends or family’s houses, or even down the pub. Whatever we happen to be watching, TV advertising segments itself into the breaks during, before and after the show.

Given the short and snappy nature of TV advertising, it’s little wonder that the messaging and branding we are exposed to sticks. So, spoiler alert: Yes, TV advertising is effective! Here’s why, along with how you can maximise the effectiveness of your TV advertising campaign with Adalyser.

TV Advertising: An Overview

Over 26 million households own a TV in the UK, with Brits averaging 3 hours and 42 minutes spent in front of the box each day.

All of us watch TV differently. For example, some people have a quick flick of the news in the morning, and others like to veg out in front of the TV after a long day at work. Understanding viewer habits, not to mention viewer demographic, is therefore a huge component of TV advertising success.

The amount of different TV genres available is also why TV advertising is so effective. That’s because the style of the advert and its messaging can be tailored to specific time slots for particular program categories. A common example is how we might see more beer advertisements around sporting events or adverts for life insurance during afternoon TV - these aren’t a coincidence, as the viewing audience has been carefully considered to ensure the two align.

How Effective Is TV Advertising?

Given what we know about TV audience figures, plus the fact that campaigns can be tailored to the audience, TV advertising remains very effective. Worldwide, TV advertising revenue stands at $151bn (USD).

However, like any type of advertising campaign, studying the data is where it counts. Not only do brands need to know who they are targeting before they create and launch their TV campaign, but they also need to study its progress and ultimately its success once it’s live.

Cost For TV Advertising - How Much Does It Cost To Put My Advert On TV?

When it comes to the cost of TV advertising, there are two elements to consider. The first is the cost of making the advert, and the second is the cost of securing a slot where it will be shown on a particular channel at set times.

As for the cost of TV advertising slots, The Drum states the cost can be anywhere from £50 for a digital channel day rate, up to £30,000 for a peak ITV slot. For any large sporting events such as the World Cup, the cost can be as much as £500,000 per slot. What we can take away from this range of figures is that TV advertising can be very affordable and also offers golden opportunities for larger brands too, making it accessible to all budgets.

How To Measure TV Advertising Effectiveness

It’s clear that information is the one component needed to ascertain whether the objectives of your TV campaign have been reached or not. Luckily, Adalyser can give you all you need to do just that, through one platform that allows you to generate reports for your team or stakeholders.

For those who aren’t familiar with us, Adalyser is an online platform that allows companies and marketers to analyse the effectiveness of their TV advertising campaigns. Measuring website visits and mobile app downloads in relation to the advert shown, we make it easy for you to understand your data so that you can spot trends that will allow you to ensure your current and future TV advertising campaigns remain effective.

Research And Plan Your TV Advertising Campaigns With Adalyser

Are you interested in TV advertising? Whether you currently run TV adverts or plan to start soon, Adalyser can help you to research and plan your TV advertising campaigns.

Adalyser is an online platform offering all the tools needed to get up and running with TV advertising. From objective driven research and planning tools to unrivalled measurement capabilities, Adalyser has everything you need to research, plan, implement, measure and optimise your TV campaigns. We’ve worked with hundreds of companies, including Britbox, Betfred, Uswitch, Wowcher, eharmony and many more.

Want to find out more? Book in for your free product demo today. You can also drop us an email at sales@adalyser.com or give us a call on + 44 (0) 333 666 7366 if you’d like to speak to our friendly team directly. We look forward to helping you maximise your TV campaign success!