Battle of the Cloud Accountants

Our versus series is back, and we're comparing advertiser's efficiency using our new efficiency index. This measures how many target audience impacts are delivered per 1000 All Adults impacts and can identify how efficient an advertiser is at impacting their target audience.

Nowadays, cloud-accounting software is more advanced than ever. It has changed the way businesses handle their processes, by providing them with a way to increase business productivity. Despite being impacted by COVID-19, cloud-accounting software is projected to have heavy growth in the next few years.

In this week's versus series, we've done the calculations. We look at how cloud-based accounts, Quickbooks and Sage compare when it comes to TV audience impacts. We have analysed data from August 2020.